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The Five Key Elements of a Magical Onboarding
Did you ever have the feeling that, if only you could talk in person with your user for 2 minutes, she would get hooked on your product? As if creating digital products that people love is not hard...
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TBH recipe for addiction
TBH (to be honest) is the new teen app sensation that got snatched by Facebook less than two months after launch, for an estimated sum of 90 million dollars. During that short time period, it racked up...
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How We’ve Made Students Fall in Love with Math
Matific is an online math education platform that takes a unique approach to teaching math, using mini-games to convey abstract mathematical concepts. In 2016 I was hired to help Matific make their...
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The Dark Side of the Crypto Collectibles games
The story of a 3-month gaming niche that amassed more than 100 million dollars to date. If I wait another second, I will not do it. As soon as this thought crossed my mind, I pressed the buy button. On...
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The Addicting Magic of Gardenscapes
About two weeks ago, my better half casually announced to me a jaw-dropping statement. You know, she mumbled while matching fruits at a dizzying pace on her (mine) iPad, I hadn’t touched the Zombie in...
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Top 5 Examples of Brilliant Gamification Use Cases
Gamification. You keep using this word, but I don’t think it means what you think it means. By definition, gamification means adding “game elements” to non-game procedures. By itself, this is...
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How Decisions Affect User Experience: An Actionable Model
Games and interactive appliances differ from all other mediums in that they require their users to constantly make decisions. As a matter of fact, the decisions’ weight and frequency define the user...
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How to Design Effective Loyalty Systems
With user acquisition costs constantly rising, it’s more important than ever to retain the users you’ve already acquired. In this short article, I’ll share what I’ve learned crafting loyalty systems...
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How to Run a Successful (Game) Feature Hackathon
2022 is coming up (yikes!) and your team’s goal is to make a list of features you’d like to see added to the product’s pipeline. Compiling such a list is not an easy task, and usually involves a...
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The Underlying Motivations of NFT trading
I’ve been trying to figure out NFT trading for months. The numbers are crazy. Just in October, NFT trading volume exceeded $15 billion. 15. Billion. Dollars. It’s even crazier when you count how many...
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